With sales and promotions happening around every corner, the holiday season is the time when most retailers are vying for foot traffic. The addition of ecommerce and online shopping can make it even harder to stand out from the crowd, particularly in the pet industry. How do you break through the noise?
Today, there are several ways to increase your store’s foot traffic, using both traditional and digital marketing tactics. Let’s dive into our top five recommendations.
- Utilize Your Social Media
Your social media is one of the best ways to engage with customers and alert them of what’s happening with you and your store. Most of your audience on social media is most likely past customers or potential customers, so sharing information about sales and promotions, new holiday products, exclusive discounts and more on those channels is a no-brainer to reach your target audience.
And if you don’t have social media for your business, you’d better get on that!
- Host an Event In-Store
In-store events are a great way to bring people into your brick and mortar location, especially if you present them with an incentive. Whether you do a doggie fashion show, host an informative session with a trainer, or bring Santa in to take photos with customers’ kids and pets at Christmastime, make sure you’re providing a service or value.
For example, if you host holiday portrait sessions with Santa, give coupons or an exclusive discount to people (whether they’re a past or potential customer) who participate. In doing so, you’re not only thanking them for attending your event, but also giving them even more of a reason to browse your store while they’re in. In addition, create a sense of urgency by making the discount a “limited time only” offer.
- Take Advantage of Small Business Status
As a small to medium sized business, you have a unique opportunity. “Small Business Saturday” started as an initiative to buy local and is now an established shopping holiday in the United States at one of the busiest shopping periods of the year. Use this movement to market your local products and talk about your business.
Collaborating with other businesses means you can leverage someone else’s local audience. Odds are, your audience and theirs will have some overlap and common interests (ie: knowing a large percentage of craft beer lovers also love dogs, you could partner with a local brewery or taproom for an event). This collaborative approach benefits both businesses, with marketing happening at multiple locations to reach the larger, collective audience.
- Hold a Contest or Raffle
People love a chance to get a discount on products they typically buy, or in the case of the holiday season, gifts for the people on their shopping list. Holding a contest or raffle/drawing is one way to get more engagement from your audience pool, but make sure the way to enter is simple, like signing up for your email list or writing a review for your store online.
If you hold a contest or raffle to win a holiday shopping spree, and an entry into the contest is to leave a review for your store, you’re not only increasing engagement, you’re also building up your reviews online. Each review (left on Facebook, Yelp, Google, etc.) could be considered one entry, meaning each participant has three or more entries to win. The possibilities are endless!
Have you had success drawing more people into your store using any of these tactics? We want to hear what’s worked for you!
And, as always, we want you to join our retailer community here at PetExpo365! Browse the blog topics to discover new ideas for your store, check out our exhibitor booths and their products, and connect with pet product manufacturers, all in one place. Join for free now!