Are your social media posts getting buried before your audience gets to see them? That can be ruff, but you need to know you’re not alone. Other businesses are experiencing the same thing.
Consider this - the average social media user is following 1,000 people on a social network, and your posts are just one in a sea of thousands of others. And, as other people start posting, sharing, or tweeting, your content will be pushed down further or mixed into an algorithm, which can sometimes make it go completely unseen.
Getting posts to grab the attention of your audience on social media is not a matter of luck. Viral posts don’t happen by chance; they are crafted. Here are 6 tips that will help you get your social media posts seen by as many eyes as possible.
1. Make your posts simple and easy to understand
Content that goes viral does so for a reason — because it connects with the reader instantly and is sharable. To make sure this happens, you need to create content that’s easy to understand.
Social media moves at a fast rate, and your posts have a tiny window to make an impact before the attention of your audience is diverted to that next video or funny cat meme on his/her timeline. Keep complex ideas and longer explanations for a different channel and write your posts in simple words. This will make it easy for a wider audience to consume and follow your message.
2. Use eye-catching Images
Content with relevant images get 94% more views than content without. Great visuals increase the likelihood of your posts getting liked and shared by your audience. Boring stock photos or pixelated poor-quality images will do just the opposite — drive viewers away.
Instead, you should choose images that express what you’re trying to say in your post. For example, Kong’s brand Instagram features well-lit photos featuring animals enjoying the company’s toys, how-to videos, and shared images from happy customers and their furry friends. These images impact audiences on an emotional level, especially when it’s something happy and positive. When you build your posts around these emotions and supplement them with matching visuals, your posts are more likely to be noticed.
3. Use words that trigger action
After images, it’s the words you use in your posts that decide whether your audience will read it or ignore it. Words like “how,” “what,” and “why” work well to trigger emotional response that grabs a person’s attention and prompts him/her to take action.
4. Inject conversation starters
Increase the engagement factor of your post by making it a two-way conversation. There are many ways to do this, like asking your audience interesting questions, posting a quiz or a poll, or encouraging them to share their story or a photo relevant to your post. For example, you could poll what new products your customers would like to see in your store, or quiz them on animal health trivia and offer a prize to the person with the most correct answers.
5. Be consistent
An irregular posting habit is the greatest enemy of your social media visibility. When you post on a regular basis, at the time you know your audience would be most active, you increase the chances of your posts being seen and engaged with. Test out different posting schedules to find what works best for your brand.
6. Re-share, but don’t spam
With social media moving at a lightning fast pace, there's a good chance your target audience will never see your posts if you don’t repeat them. For example, the average lifespan of a tweet is close to 24 minutes. So, by the time your audience gets a chance to see your post on their timeline, it may have already been buried.
While you shouldn’t hesitate to share your posts more than once, you should absolutely steer clear of overdoing it. The frequency of re-sharing your posts will differ from platform to platform.
The tips we’ve shared above will help you send social media messages more effectively, connect more with your followers, and spark conversations. Try them out for your next round of social media posts and let us know if you found them helpful!